Pay Per Click advertising is a direct way for relevant customers to find your website. If you want more customers to reach your website, PPC is the right way to go. It’s the easiest, most cost-effective way of generating leads.
PPC is a quick advertising solution that you can use for a short or long period of time, depending on your business needs. A customized ad campaign is run for your website, and it shows on the top of the web search results. You only have to pay the provider when someone clicks your ad and visits your website.
These ads are customized as per the keywords that are the most relevant to your website. For example, if you sell clothes on your website and it’s almost summer, your potential customer is likely to search for a ‘summer dress’. If you run an ad campaign with ‘summer dress’ as your keyword, your website will show at the top of the search results whenever anyone looks it up.
Google Ads, Bing Ads (offers search on Bing, Microsoft, and Yahoo!), Instagram Ads, and Facebook Ads are the most popular providers of PPC ads.
PPC is far more targeted than any other form of digital advertising. It focuses only on those customers who search for the exact thing you sell on your website. So, you don’t end up spending thousands of dollars on ads that may be displayed to an irrelevant client base.
Apart from being specifically targeted, it is also cost-effective since you only pay when someone clicks on the ad. However, PPC is not meant for all kinds of businesses. If you have an online store that sells goods or provides services where you have a decent profit margin, it makes sense to invest in a PPC campaign. You could also invest in PPC advertising if you have an advertising budget, even though you don’t sell anything. It can be done simply to promote brand awareness.
Do remember that not all PPC campaigns are successful. Campaigns work only if they are done right. You need a great team who can handle the advertising for you. The right team can be all the difference between a super-successful ad campaign and one that fails miserably!
As mentioned above, not all businesses may benefit from a PPC campaign. If your business fits any of the following criteria, then Pay Per Click is the right kind of advertising for you:
Most businesses in the retail or eCommerce industry can benefit from Pay Per Click advertising. If any of the points discussed above apply to your business, you should go for it! Ensure you have the best team working on the campaign and you are all set for success!
Do keep in mind, though, that this is not a get-rich-quick scheme. PPC advertising will probably show results by directing potential clients to your website from the first day. However, you will still need to have a lead conversion system in place and a great team to manage your marketing strategies!
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.
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