Fireplan Strategies Case Study


Brand Identity


Dylan Dufort





Fire Plan Strategies is 100% Canadian owned and operated with locations across Canada including a location in Winnipeg, Manitoba. We provide fire safety plans and emergency planning to businesses and organizations of any size, in any industry. Our trained, experienced, and certified team of experts can assist you with the creation of a legally-required fire safety plan. These include a response protocol for natural disasters and accidents, or specialized training for industry-unique emergency scenarios. At Fire Plan Strategies we take your safety seriously.


They initially were only serving the winnipeg market. They had an established market presence in winnipeg but were looking to expand nationally to major cities in canada. The existing brand was dated and needed a national feel to it.




First step was to create a brand identity that could be scalable to grow with the ambitions and goals of the company. We redesigned the logo as well as all the marketing material.

logo design winnipeg
Search Engine Optimization


The website needed to be search engine friendly so we did a lot of on page and off page SEO. With our SEO techniques we were able to create an online presence for all the main services across all the cities they now serve

Digital Marketing and Web Design Company
Pay Per Click


Along with SEO, we created an aggressive PPC ad campaign to introduce them to each market, all the while the organic ranking increased rapidly over time. They are now an established national company with top organic rankings in each city they serve.



Fire Plan Strategies went from no national presence, to being organically top ranked in ten of the major cities in Canada for google searches for their main services keyword “Fire safety plans”.

About the Client


Fire Plan Strategies is Canadian owned and operated with locations across Canada including a location in Winnipeg, Manitoba. Their services provide fire safety plans and emergency planning for businesses and organizations. Fire Plan Strategies has been in business for over 20 years.



Fire and Safety planning

Services provided Canada-Wide





Services Provided




    Logo DesignWebsiteSearch Engine OptimizationGoogle AdWords/PPC ManagementVehicle GraphicsPrint ServicesOther

    Get In Touch


    Winnipeg Office

    1465 Notre Dame Ave Winnipeg, MB R3E 0P8