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Eshine Cleaning Case Study

SEO

Brand Identity

Web Design

PPC

Elias Torres

Founder & CEO

 

Since hiring Mondo Marketing as our marketing agency we have been able to develop a national brand identity across major cities in Canada. The creative partnership that we have has greatly contributed to our exponential growth. We are extremely pleased with the relationship we have with Mondo Marketing, a relationship that has continuously proven to exceed our expectations. We look forward to our continued collaboration.

 

Overview

Eshine Cleaning Services is a Winnipeg based commercial cleaning company. They provide a wide variety of services to their commercial and corporate clients which include, commercial space cleaning, post construction cleaning, coronavirus cleaning and disinfecting and many more services.

 

Prior to becoming a Mondo Marketing client, Eshine Cleaning Services brand was targeted towards smaller commercial clients and spaces. They had also lacked an attractive brand identity, a responsive and attractive website and had poor lead generation. Eshine Cleaning Services had also wanted to reposition their brand towards catering to larger clients and large commercial spaces. The company was also looking to expand their services Canada-Wide.

Challenge

The Eshine Cleaning Services brand initially attracted a niche clientele due to its “green” branding. This prevented Eshine Cleaning Services from bringing on broader clients due to the impression that their services were only catered to being environmentally friendly, giving potential clients the impression that their services were at a premium. This presented challenges when the company attempted to grow its potential market to larger commercial spaces.

 

The Eshine Cleaning Services website lacked aesthetic appeal and was not user friendly. It also did not serve as a great for information regarding the services the company provided.

 

The Eshine Cleaning Services website had ranked very poorly on search engines for several of the keywords/services provided by the company. They also lacked any web presence in other cities across Canada.

 

The Eshine Cleaning Services website had poor lead generation and traffic overall.

Solution

Branding

 

We designed a new brand identity which addressed the challenge at hand by introducing a corporate brand image and moving away from the “green” identity. Our branding strategy was made up of:

 

  • a new logo design
  • new vehicles decal and wrap designs
  • business card designs and marketing materials
Business Card Design
Web Design

 

A brand new responsive website was designed and created from scratch. The website was attractive and user friendly on all devices and was a great source of easy to find information regarding the services provided.

Search Engine Optimization

 

We created several keyword specific pages and content to rank higher and create an organic increase in traffic to their website. We optimized the website pages to provided the highest chance to increase organic ranking. We were also capable or ranking higher in other cities, generating business across Canada.

Pay Per Click

 

Alongside the SEO services provided, we also put in place a pay per click ad campaign which increased traffic and lead generation for the company.

Results

 

Since becoming a Mondo Marketing client, Eshine Cleaning Services has grown into becoming a top 500 fastest growing Canadian company. The website also now ranks highly in 8 different cities across Canada, organically.

 

 

About the Client

 

Eshine Cleaning Services is a Winnipeg based commercial cleaning company. They provide a wide variety of commercial janitorial services and are capable of taking on any size of commercial space. Their services include commercial space cleaning, post construction cleaning, coronavirus cleaning and disinfection, kitchen exhaust cleaning and much more.

 

In 2020 Eshine Cleaning Services was named 105th in the top 500 fastest growing company in Canada.

 

 

Industry

Commercial Cleaning

Services provided Canada-Wide

 

Founded

2012

 

Services Provided

Branding

Web Design

SEO

PPC


    Logo DesignWebsiteSearch Engine OptimizationGoogle AdWords/PPC ManagementVehicle GraphicsPrint ServicesOther

    Get In Touch

     

    Winnipeg Office

    1465 Notre Dame Ave Winnipeg, MB R3E 0P8

    204.955.6778

    info@mondomarketing.ca