Overview

Eshine Cleaning Services is a Winnipeg based commercial cleaning company. They provide a wide variety of services to their commercial and corporate clients which include, commercial space cleaning, post construction cleaning, coronavirus cleaning and disinfecting and many more services.

Prior to becoming a Mondo Marketing client, Eshine Cleaning Services brand was targeted towards smaller commercial clients and spaces. They had also lacked an attractive brand identity, a responsive and attractive website and had poor lead generation. Eshine Cleaning Services had also wanted to reposition their brand towards catering to larger clients and large commercial spaces. The company was also looking to expand their services Canada-Wide.

Challenge

The Eshine Cleaning Services brand initially attracted a niche clientele due to its “green” branding. This prevented Eshine Cleaning Services from bringing on broader clients due to the impression that their services were only catered to being environmentally friendly, giving potential clients the impression that their services were at a premium. This presented challenges when the company attempted to grow its potential market to larger commercial spaces.

The Eshine Cleaning Services website lacked aesthetic appeal and was not user friendly. It also did not serve as a great for information regarding the services the company provided.

The Eshine Cleaning Services website had ranked very poorly on search engines for several of the keywords/services provided by the company. They also lacked any web presence in other cities across Canada.

The Eshine Cleaning Services website had poor lead generation and traffic overall.

Solution

We designed a new brand identity which addressed the challenge at hand by introducing a corporate brand image and moving away from the “green” identity. Our branding strategy was made up of:

• a new logo design
• new vehicles decal and wrap designs
• business card designs and marketing materials

A brand new responsive website was designed and created from scratch. The website was attractive and user friendly on all devices and was a great source of easy to find information regarding the services provided.

We created several keyword specific pages and content to rank higher and create an organic increase in traffic to their website. We optimized the website pages to provided the highest chance to increase organic ranking. We were also capable or ranking higher in other cities, generating business across Canada.

Alongside the SEO services provided, we also put in place a pay per click ad campaign which increased traffic and lead generation for the company.

Results

Since becoming a Mondo Marketing client, Eshine Cleaning Services has grown into becoming a top 500 fastest growing Canadian company. The website also now ranks highly in 8 different cities across Canada, organically.